Column ⋅ Advisory

[Ilgan Sports Regular Column] The humble magic that blossoms before modern people consumed by performance-oriented thinking: the everyday miracle bestowed by 'Frieren: Beyond Journey's End' _ Noh Jong-eon, Culture in Culture

[Ilgan Sports Regular Column] The humble magic that blossoms before modern people consumed by performance-oriented thinking: the everyday miracle bestowed by 'Frieren: Beyond Journey's End' _ Noh Jong-eon, Culture in Culture

Managing Attorney Noh Jong-eon | Daily Sports 「Noh Jong-eon Culture in Culture」 Column

Hello. This is Jonjae Law Firm.
This post has been substantially shortened to protect Daily Sports’ intellectual property rights. You can view the full version on Daily Sports.


A Quiet Question for Modern People Chased by Achievement and Speed

In this column, Managing Attorney Noh Jong-eon looks at the daily lives of modern people living in an era driven by achievement through the recently sensational Japanese anime 〈Frieren: Beyond Journey’s End〉. It is the story of the mage Frieren, who only comes to look back on the short time she spent with her companions hundreds of years later and finally understands its meaning. At first it seems quiet and gentle, but as you keep watching, it becomes a work in which our own everyday lives begin to overlap with the story.

To Those of Us Who Have Missed 'This Very Moment'

In an age of rapid consumption and rapid forgetting, we live under the pressure that we must 'achieve' something. Managing Attorney Noh Jong-eon reads 〈Frieren: Beyond Journey’s End〉 not simply as a fantasy work, but as a story that quietly reminds modern people, whose lives have been consumed by achievementism, of the preciousness of this very moment. As Frieren realizes only belatedly, might there be miracles in the everyday moments we have passed by without noticing? The column gently poses that question to readers.

A Perspective That Looks Beyond Results

Based on the legal philosophy of 'existence and ought,' Jonjae Law Firm thinks not only about the outcome of a lawsuit but also about the client's everyday life and the recovery of life itself. The stories that Managing Attorney Noh Jong-eon draws from popular culture show that such values of Jonjae naturally continue beyond the courtroom. Dealing with the law but looking at people, discussing judgments but thinking about life—that is the direction Jonjae Law Firm is taking.


「Noh Jong-eon Culture in Culture」 is regularly serialized in Daily Sports. Managing Attorney Noh Jong-eon of Jonjae Law Firm explains legal and social issues in popular culture based on firsthand experience.


Back to top